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Nike's LED running track is a runner's dream!

After the first lap, the sensor attached to your shoe makes your avatar compete against yourself on a footprint-shaped stadium. This stadium has the capacity of 30 runners at once. Interestingly enough, your digital self on the wall gets bigger as you run faster!

Nike
LED running track
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"I'm not quite sure about this one. When I was a runner I always had the idea that "I was competing only against myself" but I guess this is removing the metaphor and literally making you compete against yourself, which in principle sounds like the same, but I guess the spirit is gone, because now you are running versus your "shadow". Not a fan."
Adrian Rodriguez
QA Manager @ Nasoft USA